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DIAC and Student Loyalty Card Promotes Dubai as Global Higher Education Hub

Partnership announced at GETEX event; one of a kind student loyalty programme launched in the region.

GETEXDubai, 13 April, 2015: Dubai International Academic City (DIAC) has partnered with HigherEducation.AE, an online portal dedicated to promoting the UAE’s Universities, Colleges and Education providers, to create the country’s first ever free student discount and loyalty card.

Aimed at alleviating some of the off-campus financial pressure faced by local and international students, the free card will provide students with discounts and special offers at select retail outlets throughout the UAE. By using the cards, students can also earn loyalty points that can be instantly redeemed for further discounts, or exchanged for vouchers.

In the future, the student discount cards may also be converted into a prepaid payment facility, allowing parents to easily upload money from anywhere in the world, while also providing a convenient payment solution for students. Some well-known brands have already signed up to support the student card initiative, with many more high profile retailers expected to be announce their involvement in the coming weeks.

Commenting on the side-lines of the annual Gulf Education and Training Exhibition (GETEX), an event catering to over 35,000 local and expatriate students on the verge of university life, Mohammad Abdullah, Managing Director of DIAC, said:
“With nearly five million international students likely to be studying for degrees outside their own countries this year, ensuring the UAE remains financially competitive on the international stage is critical in becoming a major global destination for learning. Encouraging innovative products such as a student discount card is one way of making sure we deliver on this ambition.

At DIAC, we are committed to enhancing the entire student experience and community. We are delighted to partner with HigherEducation.AE on this worthwhile initiative as we both share the same vision of promoting Dubai as a higher education destination, while also providing all the necessary support to make students time here as comfortable as possible.”

Arsalan Yunus, Managing Director of HigherEducation.AE, added: “We all know that student life is expensive, especially for those travelling from other countries. But if they know there are ways to reduce their living expenses, then this it will only bolster the appeal of the UAE as an education destination.

This student card will help reduce living costs significantly and with the support of DIAC we are expanding the retail network faster to ensure the card is recognized nationally.”

Speaking about the importance of the GETEX exhibition to the academic community, Mr. Abdullah said:

“We have been proud supporters of GETEX since its inception. Any event that provides a platform for educational institutions and professional training providers to reach the next generation of students should be encouraged. Our involvement underlines the importance we place on supporting students through all the stages of the education lifecycle, from recruitment, placement, study, job application, right through to alumni.”

The GETEX exhibition represented the first major education event for Mr. Abdullah in his new role as Managing Director of DIAC and Dubai Knowledge Park (DKP). Earlier this week, DIAC unveiled its new logo and Dubai Knowledge Village announced its new identity, Dubai Knowledge Park. The changes were made as part of a TECOM Group wide initiative to activate the next phase of growth for the UAE’s higher education sector.

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